Fractional CFO Services · Beverage & Premium CPG

Finance leadership
that scales with the brand.

From founder spreadsheets to investor‑ready in 90 days. Beverage‑native finance, AI‑leveraged execution, and the operator instincts your next round will trust.

Book a Discovery Call → Explore Services
Los Angeles 20+ Years in Finance INSEAD · ACCA
20+
Years in Finance
$1B+
Capital Structured
6+
Countries Operated
INSEAD
MBA · ACCA
About

Built finance for brands you've heard of.

Finance executive and CFO with 20+ years across strategic finance, brand scaling, and M&A in beverage alcohol and CPG. I've led financial operations and funding for global and startup brands — Diageo, Stoli Group, E11EVEN Vodka, The Lost Explorer Mezcal, and Vitamin Well / Barebells. I help early‑stage founders build financially sound growth paths that attract investors and strategic partners.

Credentials

  • INSEAD MBA
  • ACCA — Chartered Certified Accountant
  • Oxford Brookes University — BSc (Hons), Applied Accounting
  • Fluent in English · French · Russian

Operating Footprint

Work‑eligible across the US, UK, and EU. Based in Los Angeles. Operating fluency across North America, Latin America, Europe, and Asia‑Pacific — with the cross‑border finance experience global CPG demands.

Framework

Four pillars. One operating system for finance.

How I structure the finance function — from chart of accounts to board.

01

Business Planning

  • Budget creation & review
  • Realistic financial projections
  • Strategic KPIs
  • Cash flow projections
02

Fractional CFO Role

  • Financial analysis
  • Financing solutions
  • Systems solutions
  • Board meetings
03

Investor Relations

  • Monthly / quarterly reporting
  • Fundraising strategy & support
  • Diligence & data room
  • Board cadence
04

Accounting

  • AR, AP, bank reconciliation
  • Accrual basis books
  • Payroll & expenses
  • Budget management
Value

Why founders hire me.

01

Strategic partner

Translate ambition into numbers, plans, and execution that founders and boards trust.

02

Hybrid skill set

Commercial finance + FP&A + treasury + ops — hands-on and board-ready in one operator.

03

Systems-first

Clean data, fast reporting, automated controls. Insights become real-time, not retroactive.

04

Outcomes that matter

Margin expansion. Cash discipline. Investor credibility. Measurable results, not decks.

Case Highlights

Track record. Proof from brands that scaled it.

Premium Spirits

E11EVEN Vodka

End‑to‑end finance & ops for Florida's fastest‑growing premium vodka.

Global Scale‑Up

The Lost Explorer Mezcal

Finance across US, MX, NL, IE. Three funding rounds managed.

Rosé · Lifestyle

Hampton Water

Multi‑market growth. Pricing & promo architecture rebuilt.

Japanese Sake

Heavensake

Premium sake portfolio. Cross‑border finance ops.

Rolling Stones Rum

Crossfire Hurricane

Brand‑led launch. Distributor onboarding & cash discipline.

American Bourbon

On Your Six Bourbon

Founder finance. Pricing, cash, and runway leadership.

Commercial Results
+8%
NSV via NRM (Diageo)
+$5M
Revenue (Vitamin Well)
−15%
COGS (Barebells procurement)
Clients

From pre‑revenue to brands at scale.

Current and previous clients across CPG — pre‑revenue through $5M+ in sales.

E11EVEN Vodka
The Lost Explorer
Diageo
Stoli Group
Vitamin Well
Barebells
Roust Group
Ocean Distillery
Differentiators

What makes this different.

01

Commercial + finance hybrid

Drives revenue and margin — not just reports.

02

Beverage & CPG pattern recognition

Knows the pitfalls and the levers, by stage and channel.

03

Systems‑literate operator

Fixes the plumbing so insights are real‑time, not retrospective.

04

Clear communicator

Board‑level when needed. Operator‑friendly always.

Domain

Beverage‑native finance.

The technical fluency the category requires — from excise to TTB to distributor margin pools.

%

Excise Tax

ABV impact · state & federal · compliance calendar.

$

COGS

Liquid · packaging · co‑pack · freight · tariffs.

≡

Pack Pricing

750ml vs RTD · case equivalents · duty‑paid vs bonded.

▲

Distributor

DA / SPA / MDF · slotting & resets · margin pools.

✓

TTB Interface

Formulas · COLAs · finance ↔ legal ↔ ops.

KPIs & Deliverables

What I operationalize. What gets shipped.

Topline

DepletionsNSVASPMix

Margin

Gross Margin %Contribution %A&P % of NSV

Efficiency

Trade ROIPromo liftCAC / LTV

Cash

CCCDSO / DPOInventory turnsBurn / runway

Close Quality

Days‑to‑closeUnreconciled itemsForecast accuracy
  1. 01

    3‑statement model + unit economics

    Multi‑scenario, drivers, sensitivities. Investor‑ready.

  2. 02

    Monthly finance pack

    P&L · BS · CF · KPI dashboard · variance bridges.

  3. 03

    Pricing & trade playbook

    COGS standards · BOM library · promo guardrails.

  4. 04

    13‑week cash operating model

    Liquidity runway. Covenant pack if debt is in the stack.

  5. 05

    SOPs & controls

    Close checklists · policies · RACI · audit‑ready.

AI‑Native Operator

AI is the leverage.

Junior‑analyst speed. Senior judgment on what ships.

5×
Faster First Drafts
0
AI Errors That Ship
100%
Reviewed By Me

Tools I run

  • Claude (Anthropic)
  • ChatGPT (OpenAI)
  • Microsoft Copilot
  • Power BI Copilot
  • Excel + Sheets LLM add‑ons

How I use them

  • 3‑statement model stress‑tests
  • Variance commentary drafts
  • Board‑deck synthesis
  • Diligence Q&A workflows
  • Automation logic & SOPs

What it delivers

  • Faster turnaround
  • Tighter narratives
  • More strategic bandwidth
  • Senior output, leveraged
Engagement

How we work together.

Match the model to the moment — embedded leadership, defined sprints, transition coverage, or success‑based partnership.

01 · Retainer

1–3 Days / Week

Leadership + hands‑on delivery. Embedded operator.

02 · Project Sprints

Defined Scope

Pricing rebuild · fundraising prep · system implementation.

03 · Interim CFO

Cover Transitions

Stabilize close & reporting. Hand off cleanly.

04 · Success‑Based

Optional Layer

Tied to financing closed or savings delivered.

30 / 60 / 90

First 90 days. Diagnose. Build. Operate.

Days 1 — 30

Diagnose

  • Data & GL review
  • Model baseline
  • Cash mapping
  • Quick wins
Days 31 — 60

Build

  • KPI dashboard
  • Pricing & COGS deep‑dive
  • Working capital plan
  • Process design
Days 61 — 90

Operate

  • Monthly close rhythm
  • Rolling forecast
  • Investor pack
  • Automation rollout
Cadence

Ways of working.

1

Weekly + monthly

Weekly ops + finance touchpoint. Monthly board‑ready review. No surprises.

2

Shared dashboard

Single source of truth. Async updates with explicit SLAs on outputs.

3

Cross‑functional

Tight collaboration with CEO/COO, Sales, Ops, and your CPA / Legal.

Fit

Who this is for.

✓

Seed → Series B consumer brands

Beverage (alc & non‑alc), wellness, premium CPG. Founders who care about margin and capital efficiency.

✓

Businesses upgrading their finance function

Before or after a raise. Ahead of national expansion. After an interim CFO departure.

✓

Sponsor‑backed portfolio companies

Board‑ready reporting · diligence prep · pricing & trade playbooks · path‑to‑exit financial hygiene.

Team

Senior bench. Built on trust.

Controller leadership and a five‑year bookkeeping partnership — so books are accurate, on cadence, and audit‑ready.

Controller

Maria Guadalupe Delgadillo Porras

Controller · Director, DELHBA Business & Tax Compliance

10+ years across Mexico, the UK, and the US. Began at BDO — advanced through senior and managerial roles overseeing multinational clients and complex audits.

Group Controller at The Lost Explorer Mezcal · Accounting Manager at E11EVEN Vodka.

Founded DELHBA Business & Tax Compliance in 2025 — strategic accounting and tax advisory for emerging companies.

Bookkeeping Partner · 5‑Year Partnership

Global Infosys Outsourcing

Cloud accounting · onshore + offshore in lockstep
  • Process discipline — Standardized workflows, audit‑ready documentation.
  • Accuracy & compliance — Books under U.S. GAAP and local statutory rules.
  • Tech‑driven — Xero, Fathom HQ for real‑time visibility.
  • Collaborative — Onshore and offshore teams in lockstep.
  • Continuous improvement — Process optimization and automation that compounds.
Core Services

Six core engagements. Built for beverage and premium CPG.

FP&A & Strategic Planning

01 / 06

Plan it. Forecast it. Govern it. 3‑statement models, rolling forecasts, SKU‑level unit economics, capex business cases, and board packs with KPI dashboards and variance bridges.

Commercial Finance & Revenue Growth

02 / 06

Pricing architecture (MSRP / WS / FOB), trade spend guardrails, channel‑mix strategy, and distributor / JBP analytics from depletions and scan data.

Accounting, Close & Controls

03 / 06

Plan · Close · Report · Control. Month‑end playbook, revenue recognition, inventory accounting, internal controls, and audit‑readiness.

Cash, Working Capital & Treasury

04 / 06

13‑week cash flow visibility, every Monday. CCC optimization (DSO / DPO / Days Inventory), AR collections discipline, debt management (ABL / revolver / venture debt) with covenant tracking.

Fundraising & Investor Relations

05 / 06

Prepare · Pitch · Close · Operate. Data room, teaser & deck, cap table, SAFE / notes / equity rounds, diligence Q&A, then ongoing board reporting against cash & milestones.

Systems, Data & Automation

06 / 06

ERP / GL stack (Dynamics, NetSuite, Xero, QuickBooks). AP / spend (BILL, Ramp, Expensify). BI (Fathom, Power BI). Workflow design across PO‑to‑Pay, Order‑to‑Cash, and close. COGS automation with BOMs, landed cost, freight, duties, and variances.

Let's Talk

Build the finance function your next round will trust.

Brief intro call. No deck. We map your stage, pressure points, and the 90‑day path that closes the gap.

Email Olesya →